Marketing: An Active Learning Approach

by Mike Worsam, Richard Meyer, Hildegard Wieseholfer, et al.

Marketing is designed to provide learners with an understanding of the environment within which consumers function. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0631201823
• ISBN13: 9780631201823
• Release Date: July 1997
• Publisher: Wiley-Blackwell
• Length: 614 Pages
• Weight: 2.39 lbs.
• Dimensions: 1.4" x 6.8" x 9.7"