Marketing: A Primer for Business Executives

By Donald Grunewald and Giri Dua

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982843437
• ISBN13: 9780982843437
• Release Date: July 2011
• Publisher: North American Business Press
• Length: 128 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"