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Business & Investing Books > Marketing & Sales Books > Marketing, a managerial approach
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Marketing, a managerial approach 0538191007 Book Cover

Marketing, a managerial approach

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Edition Details
Format:Hardcover
Language:English
ISBN:0538191007
Format: Hardcover
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Marketing: A Managerial Approach 0538191104 Book Cover

Marketing: A Managerial Approach

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Edition Description

This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.

Edition Details
Format:Hardcover
Language:English
ISBN:0538191104
Format: Hardcover
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