Marketing: A Managerial Approach

By William H. Cunningham

This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.

• Format: Hardcover
• Language: English
• ISBN: 0538191104
• ISBN13: 9780538191104
• Release Date: May 1987
• Publisher: South-Western Pub
• Weight: 0.47 lbs.
• Dimensions: 8.7" x 0.6" x 5.5"