Marketing

By Patrick Forsyth, Patrick Forsythe, Patrick Forsyth

Book Overview

The late great Peter Drucker defined marketing as "looking at the business through the customers' eyes." Even though organizations are becoming increasingly customer-focused, marketing is still one of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1846681936
• ISBN13: 9781846681936
• Release Date: September 2009
• Publisher: Profile Books
• Length: 230 Pages
• Weight: 0.63 lbs.
• Dimensions: 8.5" x 0.7" x 5.3"