Marketing: A Critical Textbook

By Ming Lim, Gavin Jack, Michael Saren, et al.

Book Overview

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

• Format: Paperback
• Language: English
• ISBN: 1848608780
• ISBN13: 9781848608788
• Release Date: December 2010
• Publisher: Sage Publishing Ltd
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.7" x 9.4"