Marketing 4.0: Moving from Traditional to Digital

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Book Overview

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119341205
• ISBN13: 9781119341208
• Release Date: December 2016
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"