Marketing 4.0: Moving From Traditional to Digital [Apr 15, 2017] Kotler, Philip

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Book Overview

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 8126566930
• ISBN13: 9788126566938
• Release Date: January 2017
• Publisher: WILEY
• Weight: 0.82 lbs.
• Dimensions: 1.9" x 10.0" x 8.0"