
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world...

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...

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Las nuevas tecnolog as, las redes sociales y el marketing digital en general est n revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos h bitos diferentes al de hace unos a os: est hiperinformado, hiperconectado, ama las empresas honestas y...