Marketing 2018

By O.C. Ferrell and William M. Pride

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

• Format: Paperback
• Language: English
• ISBN: 0357033752
• ISBN13: 9780357033753
• Release Date: August 2018
• Publisher: Cengage Learning
• Length: 686 Pages
• Weight: 3.15 lbs.
• Dimensions: 10.0" x 1.0" x 8.5"