Marketing, 2008 Edition

By William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618799702
• ISBN13: 9780618962297
• Release Date: January 2007
• Publisher: South-Western College Pub
• Length: 629 Pages
• Weight: 4.10 lbs.
• Dimensions: 11.0" x 1.3" x 8.8"