Marketing 2016

By William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1285858344
• ISBN13: 9781285858340
• Release Date: January 2015
• Publisher: Cengage Learning
• Length: 720 Pages
• Weight: 3.15 lbs.
• Dimensions: 12.0" x 1.0" x 10.0"