Marketing - The Retro Revolution

By Stephen Brown

A jewel in the crown of the academic marketing establishment' - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.

• Format: Paperback
• Language: English
• ISBN: 0761968512
• ISBN13: 9780761968511
• Release Date: August 2001
• Publisher: Sage Publications
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.6" x 9.3"