The Marketer's Visual Tool Kit

By Terry Richey

In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814402135
• ISBN13: 9780814402139
• Release Date: January 1994
• Publisher: Amacom Books
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 1.0" x 6.5"

Customer Reviews

so far the best book on visual thinking for the marketer!

This is so far the best book I have come cross on visual thinking for sales and marketing professionals. It covers a very broad range of visual tools for strategic thinking, planning, communication and problem solving in the field of sales and marketing. My only complaint about the book is that some of the business examples given are somewhat perfunctory. A more detailed treatment of each "businesss problem case" in the book would have given the book much more depth, and make it easier for business readers to follow and adopt the concepts/approaches. Nevertheless, the amount of visual thinking concepts/approaches introduced in the book are well worth your money spent to buy the book. Apparently, it is now a classic, and sadly, out of print. I would recommend readers to explore Larry Raymond's Reinventing Communication, which has a slant towards strategic planning, but nevertheless gives a more detailed treatment on the same subject.