Market Your Way to Growth

by Philip Kotler and Milton Kotler

Book Overview

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic...

• Format: Hardcover
• Language: English
• ISBN: 111849640X
• ISBN13: 9781118496404
• Release Date: December 2012
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.8" x 6.4" x 9.4"