Market Smarter, Not Harder

by Pamela Truax and Monique Reece

"MarketSmarter Not Harder offers a complete, step-by-step method for creating a successful marketing program, and its novelistic style keeps you turning the pages. Crammed with useful examples and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0787220795
• ISBN13: 9780787220792
• Release Date: March 1996
• Publisher: Kendall/Hunt Publishing Company
• Length: 400 Pages
• Weight: 2.35 lbs.

Customer Reviews

To the point

A must read! A simple view how to operate a business and be profitable and successful.

I've read damn near every marketing book. This is THE best.

Looking for a How-To strategic planning marketing book. Look no further. Buy this one. Then read it. And then--for your business sake-- use it! You're getting the equivalent of a $50,000 consulting project for alot less. Now that's customer value.

Easy friendly comprehensive how-to and engaging story too!

The BEST book on marketing planning available. A six-step planning process that enables you to get into the nitty-gritty of marketing planning, while at the same time keep aware of where you are in the bigger picture of your business. Amazingly simple, and even a storyline to keep the reader engaged.