Market Segmentation Success: Making It Happen!

By Sally Dibb, Lyndon Simkin, Lydon Simkin

Book Overview

Market Segmentation Success: Making It Happen reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

• Format: Paperback
• Language: English
• ISBN: 0789029189
• ISBN13: 9780789029188
• Release Date: February 2008
• Publisher: Routledge
• Length: 204 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.5" x 5.9" x 8.3"