Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments

By Malcolm McDonald and Ian K. Dunbar

Book Overview

Revised, Update This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333637232
• ISBN13: 9780333637234
• Release Date: January 1995
• Publisher: Macmillan Publishers Limited
• Length: 271 Pages
• Weight: 0.98 lbs.
• Dimensions: 9.0" x 0.8" x 6.3"

Customer Reviews

Marketing Segmentation

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Good examples

all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.