Market Segmentation: How to Do It How to Profit from It

By Malcolm McDonald and Ian K. Dunbar

1998

• Format: Paperback
• Language: English
• ISBN: 033373369X
• ISBN13: 9780333733691
• Release Date: July 1998
• Publisher: Palgrave Macmillan Limited
• Length: 376 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"

Customer Reviews

Marketing Segmentation

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Good examples

all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.