Market Segmentation

By Malcolm McDonald and Ian K. Dunbar

Book Overview

Revised, Update

• Format: Paperback
• Language: English
• ISBN: 1118432673
• ISBN13: 9781118432679
• Release Date: November 2012
• Publisher: Wiley & Sons, Incorporated, John
• Length: 512 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.2" x 7.3" x 9.6"

Customer Reviews

Marketing Segmentation

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Good examples

all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.