Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments

By Malcolm McDonald and Ian K. Dunbar

Book Overview

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333637232
• ISBN13: 9780333637234
• Release Date: January 1995
• Publisher: Trans-Atlantic Pubns Inc
• Length: 271 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.0" x 0.8" x 6.3"

Customer Reviews

Marketing Segmentation

One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Good examples

all examples in your book its quite clear. But it looks like fundamental theory so much. (quite serious on reading). Anyway, I think it's good marketing book.