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Market Segmentation: Concepts and Methods
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Market Segmentation: Concepts and Methods 1639877142 Book Cover

Market Segmentation: Concepts and Methods

Edition Description

Market segmentation is a commonly used marketing term that refers to the act of aggregating prospective buyers into groups or segments with common needs who respond to marketing actions in a similar manner. It enables the companies to target different categories of consumers...

Edition Details
Format:Hardcover
Language:English
ISBN:1639877142
Format: Hardcover
Condition:
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List Price: $170.99
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