Market segmentation; concepts and applications (Holt, Rinehart and Winston marketing series)

By James F. Engel, Henry F. Fiorillo, Murray A. Cayley

A selection of reading on market segmentation reflected in the economic, behavioral, mathematical and managerial facets of the subject. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030880823
• ISBN13: 9780030880827
• Release Date: January 1972
• Publisher: Holt, Rinehart and Winston
• Length: 486 Pages
• Weight: 1.45 lbs.