Market Segmentation and Targeting for Fast Moving Consumer Goods

By B. Shivaraj and Mohan Kumar T. P.

This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659152455
• ISBN13: 9783659152450
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 204 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"