Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

By Friedrich Leisch, Sara Dolnicar, Bettina Grün

Book Overview

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9811088179
• ISBN13: 9789811088179
• Release Date: August 2018
• Publisher: Springer
• Length: 324 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 9.6" x 6.4"