Market Segmentation: An Introduction and Review

By Steven Struhl

In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics--and cuts through the jargon that so... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1492781746
• ISBN13: 9781492781745
• Release Date: September 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 136 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.3" x 7.0" x 10.0"