Market Segmentation: A Step-By-Step Guide to Profitable New Business (Marketing for Managers)

By Michael J. Croft

This volume sets out to provide a focused approach to winning the game of marketing. It answers the central issues facing any business, such as: Which groups of users should you serve? With whom will... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415097363
• ISBN13: 9780415097369
• Release Date: January 1994
• Publisher: Cengage Learning Emea
• Length: 176 Pages
• Weight: 0.37 lbs.
• Dimensions: 8.3" x 0.5" x 5.8"