Market Research using Forecasting in Business

By Hải Nguyên

The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.

• Format: Paperback
• Language: English
• ISBN: 0750601531
• ISBN13: 9780750601535
• Release Date: August 1992
• Publisher: Butterworth-Heinemann
• Length: 266 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"