Market Research Methodologies: Multi-Method and Qualitative Approaches

By Amandeep Takhar-Lail

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466663715
• ISBN13: 9781466663718
• Release Date: August 2014
• Publisher: Business Science Reference
• Length: 300 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"