Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

By Paul E. Green and Yoram Jerry Wind

Book Overview

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.

• Format: Hardcover
• Language: English
• ISBN: 1402075960
• ISBN13: 9781402075964
• Release Date: December 2003
• Publisher: Springer
• Length: 346 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.0" x 6.6" x 9.5"