Marketing Research and Analysis

By Lyndon O. Brown

Book Overview

An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: B06XXQV817
• Release Date: January 1969
• Publisher: The Ronald Press Company
• Weight: 2.20 lbs.