Market Relations (Open Learning Foundation)

This workbook examines the relations of an organization in its market, including those with customers and other stakeholders. Each section gives the student a clear framework in which to review the approaches taken by market oriented companies in a competitive and changing environment, including: * Market orientation. * Stakeholders and social responsibilities. * Analysing the market. * The competitive process.

• Format: Paperback
• Language: English
• ISBN: 0631196714
• ISBN13: 9780631196716
• Release Date: January 1996
• Publisher: Wiley-Blackwell
• Length: 300 Pages
• Weight: 1.47 lbs.
• Dimensions: 9.8" x 0.6" x 5.9"