Market Oriented Pricing: Strategies for Management

by Michael H. Morris

Book Overview

An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234605
• ISBN13: 9780844234601
• Release Date: January 1992
• Publisher: NTC Business Books
• Length: 200 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"