Market Orientation

By Rodney Oudan

With globalization, trade liberalization and a digital world's economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3836419343
• ISBN13: 9783836419345
• Release Date: July 2007
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 124 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.7" x 9.6"