Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

By Benoît Heilbrunn

Book Overview

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

• Format: Paperback
• Language: English
• ISBN: 1349506222
• ISBN13: 9781349506224
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 250 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"