Market Management and Project Business Development

By Hedley Smyth

Book Overview

This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

• Format: Hardcover
• Language: English
• ISBN: 0415705088
• ISBN13: 9780415705080
• Release Date: October 2014
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"