Market-Led Strategic Change: Transforming the process of going to market

By Nigel F. Piercy

Book Overview

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

• Format: Paperback
• Language: English
• ISBN: 0415834279
• ISBN13: 9780415834278
• Release Date: November 2016
• Publisher: Routledge
• Length: 584 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.4" x 7.4" x 9.6"