Market-Led Strategic Change: Transforming the Process of Going to Market

by Nigel F. Piercy

Book Overview

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value,...

• Format: Hardcover
• Language: English
• ISBN: 0415834260
• ISBN13: 9780415834261
• Release Date: November 2016
• Publisher: Routledge
• Length: 604 Pages
• Weight: 3.16 lbs.
• Dimensions: 1.3" x 8.0" x 10.0"