Market-Driven Management, Second Edition: Strategic and Operational Marketing

By Isabelle Schuiling, Jean-Jacques Lambin, Ruben Chumpitaz

Book Overview

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1403998523
• ISBN13: 9781403998521
• Release Date: May 2007
• Publisher: Palgrave Macmillan
• Length: 496 Pages
• Weight: 2.15 lbs.
• Dimensions: 10.0" x 1.0" x 7.0"