Market Based Management: The Science of Human Action Applied in the Organization

by Charles G. Koch

Koch companies create competitive advantages and capture profitable opportunities in the marketplace through leadership in developing and practicing Market Based Management. MBM, implemented in Koch companies worldwide, was developed based on these beliefs: long-term business success comes only from creating real value for customers and society, not the illusion of value; the world is experiencing an unprecedented (and accelerating) rate of change;...

• Format: Hardcover
• Language: English
• ISBN: 1931721998
• ISBN13: 9781931721998
• Release Date: January 2007
• Publisher: Bright Sky Press
• Length: 136 Pages
• Weight: 1.30 lbs.