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Market-Based Management: Strategies for Growing... 0130387754 Book Cover

Market-Based Management: Strategies for Growing...

Edition Description

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management-with a focus on the linkages between marketing strategy and profitability, and provides a...

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Language:English
ISBN:0130387754
Format: Paperback
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Market-based Management 8120338960 Book Cover

Market-based Management

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Language:English
ISBN:8120338960
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Market-Based Management: Strategies for Growing... 0132336537 Book Cover

Market-Based Management: Strategies for Growing...

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Language:English
ISBN:0132336537
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Market-Based Management (6th Edition) 9332549672 Book Cover

Market-Based Management (6th Edition)

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Language:English
ISBN:9332549672
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Market-Based Management: Pearson New Internatio... 1292020393 Book Cover

Market-Based Management: Pearson New Internatio...

Edition Description

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business...

Edition Details
Format:Paperback
Language:English
ISBN:1292020393
Format: Paperback
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Market-Based Management (6th Edition) B01MTETRSW Book Cover

Market-Based Management (6th Edition)

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Format:Paperback
Language:English
ISBN:B01MTETRSW
Format: Paperback
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Market-Based Management: Strategies For Growing... 0131469568 Book Cover

Market-Based Management: Strategies For Growing...

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Language:English
ISBN:0131469568
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Market-Based Management: Strategies for Growing... 0131064851 Book Cover

Market-Based Management: Strategies for Growing...

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Language:English
ISBN:0131064851
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MARKETING ESTRATÉGICO [Spanish] 8483223422 Book Cover

MARKETING ESTRATÉGICO [Spanish]

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Format:Paperback
Language:Spanish
ISBN:8483223422
Format: Paperback
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Market Based Management, 5th Edition B002WLWJ9A Book Cover

Market Based Management, 5th Edition

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Language:English
ISBN:B002WLWJ9A
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Market-Based Management: Strategies for Growing... 0130145467 Book Cover

Market-Based Management: Strategies for Growing...

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ISBN:0130145467
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Market Based Management 4th Economy Edition 812032806X Book Cover

Market Based Management 4th Economy Edition

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Language:English
ISBN:812032806X
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Market-Based Management (3rd Edition) 013008218X Book Cover

Market-Based Management (3rd Edition)

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Language:English
ISBN:013008218X
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Market-Based Management: International Version 0132848163 Book Cover

Market-Based Management: International Version

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Language:English
ISBN:0132848163
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Market-Based Management 0138133964 Book Cover

Market-Based Management

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Language:English
ISBN:0138133964
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Market-Based Management: Strategies for Growing... 0131293729 Book Cover

Market-Based Management: Strategies for Growing...

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Language:English
ISBN:0131293729
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