Market Assessment with OR Applications

By Mohini Agarwal, Deepti Aggrawal, Adarsh Anand, et al.

Book Overview

This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.

• Format: Paperback
• Language: English
• ISBN: 1032176199
• ISBN13: 9781032176192
• Release Date: September 2021
• Publisher: CRC Press
• Length: 124 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"