Market and User Research Operations: Operationalize Customer Research for Scale and Impact

By Stephanie Marsh

Looking to boost your research team's impact while cutting down on administrative overload?

Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.

You'll learn how to:
- Develop repeatable, reusable insights using proven operational principles
- Implement governance and planning models for on-time, on-budget delivery
- Select and optimize tools and platforms tailored to your team's needs
- Manage participant recruitment ethically and efficiently
- Apply AI and democratize research to meet evolving business demands

Filled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.

Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value

• Format: Hardcover
• Language: English
• ISBN: 1398620521
• ISBN13: 9781398620520
• Release Date: August 2025
• Publisher: Kogan Page
• Length: 312 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"