Mapping Out Marketing: Navigation Lessons from the Ivory Trenches

Book Overview

This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

• Format: Paperback
• Language: English
• ISBN: 1138082236
• ISBN13: 9781138082236
• Release Date: May 2018
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"