Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001

By Tony Carter and David L Loudon

Book Overview

Many Thin Companies is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. The book looks at how the tragedy has since changed company structure, advertising, and consumer behavior. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students, as well as consultants and managers already at work, understand more clearly the current business trends and prepare them for future consequences.

• Format: Hardcover
• Language: English
• ISBN: 0789022478
• ISBN13: 9780789022479
• Release Date: September 2004
• Publisher: Routledge
• Length: 138 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.3" x 9.0"