Many Cultures One Marketing: A Guide to Understanding Opportunities in the Asian Pacific Market

By Jack Moran and Robert Kumaki

Book Overview

AA - Asian American - a group quietly exploding across the US. Now in its second edition, Many Cultures One Market offers a proven new paradigm in reaching the Asian American Marketplace. Follow the evolution from early translation-based programs to stare ties that effectively connect with the Asian American market's growing influence and affluence.

• Format: Paperback
• Language: English
• ISBN: 188722940X
• ISBN13: 9781887229401
• Release Date: July 2010
• Publisher: First Flight Books
• Length: 396 Pages
• Weight: 1.10 lbs.