A system and method for manipulating a virtual object based on intent is described. A reference identifier from a physical object is captured. The reference identifier is communicated via a network to a remote server. The remote server includes virtual object data associated with the reference identifier. The virtual object data is received at the computing device. The virtual image is displayed in a virtual landscape using the virtual object data. In response to relative movement between the computing device and the physical object caused by a user, the virtual image is modified. Brain activity data of the user is received. A state of the virtual object in the virtual landscape is changed based on the brain activity data.
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