Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

by Ian Gordon and Ian H. Gordon

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 111809221X
• ISBN13: 9781118092217
• Release Date: April 2013
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.2" x 9.1"