Managing the Cultural Business: Avoiding Mistakes, Finding Success

Book Overview

The global health crisis greatly has amplified pre-existing challenges in the creative industries. This text analyses classic management problems, illuminating strategic mistakes made in overcoming such challenges and providing case-based insights into real world examples from Italy - the world's leading cultural sector.

• Format: Paperback
• Language: English
• ISBN: 0367821311
• ISBN13: 9780367821319
• Release Date: November 2020
• Publisher: Routledge
• Length: 394 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"