Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences

By Jacqueline Burgess

This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.

• Format: Hardcover
• Language: English
• ISBN: 1041017049
• ISBN13: 9781041017042
• Release Date: February 2026
• Publisher: Routledge
• Length: 90 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"