Managing Organizational Crisis and Brand Trauma

By Dennis W Tafoya

Book Overview

Presents tools for use in assessing various aspects of brand and organizational trauma
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network

Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior

• Format: Hardcover
• Language: English
• ISBN: 3319607251
• ISBN13: 9783319607252
• Release Date: September 2017
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"