Managing Media Firms and Industries: What's So Special about Media Management?

Book Overview

Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.

• Format: Paperback
• Language: English
• ISBN: 3319363395
• ISBN13: 9783319363394
• Release Date: August 2016
• Publisher: Springer
• Length: 382 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"